Richard Reeves
B u s i n e s s   S k i l l s   f o r   S c i e n c e   a n d   T e c h n o l o g y rule

THE SLIM CHAPTER - The Management of R&D
Richard Reeves, Cranfield, 1997

The following introduction to the subject of R&D management appeared as a chapter in The Gower Handbook of Management, Editor Dennis Lock, fourth edition, Autumn 1998, Price £75. The distributors of the handbook are Bookpoint, Tel. 01235 827730, Fax. 01235 400454,

Definition - What is R&D?
The term “Research and Development” is widely used to describe the activity in a company where scientists and engineers are employed to extend the science or technology underlying the company’s work and to develop new products, processes or services. A company that fails to improve its products and replace those that become obsolete will suffer declining profitability due to the activities of competitors and the advance of technology generally. Some leading companies claim that thirty per cent of their revenues at any one time are due to products developed in the previous three years. In more mature sectors of industry the pace of change is slower, but profit margins tend to be smaller in mature sectors and relatively small advances become important.


Go to the first part of the Slim Chapter